I was watching This Week in Startups (hat tip to Frank Schilling for the link) and there was a little segment about domain names. While interesting to hear the story it really wasn't the most interesting thing I heard in the talk. What he discovered about domain names was easily encompassed in the quote:
What is effective marketing today will not be effective tomorrow. - Michael Robertson
This is the second best facebook marketing program I have seen (The first being the IKEA tag an item to own it campaign). First, it's a large brand that I recognize, but generally don't give a damn about. But I did notice a couple things
Facebook Group
They are marketing their facebook group, not trying to get me directly to their product. They are engaging me in an area I am comfortable with without forcing as much onto me.
FANS! 30,000 of them!
It's a prank video and it's hysterical but it illuminates some good points about competition and differentiating yourself. Enjoy :)
I was reading Seth Godin's Blog and he brought up an interesting point about salaries at top banks/investment companies and law firms before them.
Twenty years ago, financial industry salaries were a tiny fraction of what they are today. Did lesser people do the work? Did they try less hard? Think smaller thoughts? Of course not. The reasons salaries are high is that the number is a signaling mechanism, a very expensive marketing campaign.
